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/* Editorial composition: paper, annotation, fine rules. */
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/* Main Street: warm signpainting and a storefront built from type. */
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/* Clear signal: asymmetrical Swiss grid and functional color. */
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/* The writer's desk: a personal letter, with quiet ink details. */
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/* Personal proposal: readable research, expandable samples and a concrete next step. */
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var(--line)}.month-number{font-size:9px;color:var(--accent);letter-spacing:.1em;line-height:1.6}.month-list h3{font-size:29px;margin-bottom:11px}.month-list p{font-size:15px;line-height:1.65;color:var(--muted);margin-bottom:0}.approval-note{display:flex;gap:12px;align-items:center;padding:18px 20px;background:var(--soft);margin-top:15px;font-size:12px;line-height:1.6}.approval-note span{color:var(--accent);font-size:19px}.approval-note p{margin:0}.investment{padding:35px 25px;background:var(--accent);color:#fff;margin:48px 0 0;border:0}.investment .eyebrow{opacity:.8}.investment h2{font-size:47px}.price{display:flex;gap:12px;align-items:baseline;margin-top:28px}.price strong{font:400 51px/1 var(--display);letter-spacing:-.05em}.price>span{font-size:12px;opacity:.8}.investment>p.price-sub{font-size:12px;color:#ffffffc9;margin:12px 0 28px}.included{list-style:none;padding:0;margin:0;border-top:1px solid #ffffff50}.included li{padding:13px 0;border-bottom:1px solid 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.theme-mainstreet .proposal-hero h1{font-size:clamp(43px,9vw,66px)}.theme-mainstreet .proposal-cover{background:var(--accent);color:#fff6df;border-radius:120px 120px 8px 8px;text-align:center;padding-top:48px}.theme-mainstreet .cover-initial,.theme-mainstreet .proposal-cover>p{color:#fff6df}.theme-mainstreet .cover-rule{border-color:#fff6df;margin-inline:auto}.theme-mainstreet .proposal-section h2{font-size:38px}.theme-mainstreet .letter{font:17px/1.9 'DM Sans',sans-serif}.theme-mainstreet .proposal-facts strong{font-weight:500}.theme-mainstreet .sample-article,.theme-mainstreet .investment{border-radius:8px}.theme-mainstreet .sample-article h3{font-size:26px}.theme-mainstreet .topic-row h3{font-size:22px}.theme-mainstreet .month-list h3{font-size:26px}.theme-signal .proposal-hero h1{font-size:clamp(44px,9vw,62px)}.theme-signal .proposal-cover{background:#204ddd;color:#fff}.theme-signal .cover-initial{font-size:110px;color:#ddf176}.theme-signal .proposal-cover h2{font-size:28px}.theme-signal .proposal-cover>p{color:#ffffffcc}.theme-signal .cover-rule{border-color:#ddf176}.theme-signal .proposal-facts{border-top:3px solid #132230}.theme-signal .proposal-facts strong{font-size:38px;font-weight:500}.theme-signal .proposal-section h2{font-size:40px}.theme-signal .letter{font:17px/1.85 'DM Sans',sans-serif}.theme-signal .topic-row h3{font-size:19px;line-height:1.3}.theme-signal .sample-article{border:0;border-top:2px solid var(--accent);background:var(--soft)}.theme-signal .sample-article h3{font-size:25px}.theme-signal .month-list h3{font-size:24px}.theme-signal .investment{background:#132230}.theme-signal .investment-action .button{background:#ddf176;border-color:#ddf176;color:#132230}.theme-signal .insight-note{border-left:3px solid #204ddd}.theme-desk .proposal-hero h1{font-size:clamp(50px,10vw,74px)}.theme-desk .proposal-cover{background:var(--surface);border:1px solid var(--line);transform:rotate(2deg);box-shadow:6px 6px 0 #d6cbbb40}.theme-desk .cover-initial{font-style:italic}.theme-desk .proposal-cover h2{font-size:35px}.theme-desk .proposal-section h2{font-size:49px}.theme-desk .letter{font-size:24px;line-height:1.6}.theme-desk .topic-row h3{font-size:27px}.theme-desk .sample-article h3{font-size:32px}.theme-desk .investment{background:#652e3b}
/* Brand board. */
.brand-page{padding-top:55px;padding-bottom:65px}.brand-page h1{font-size:68px}.brand-description{max-width:640px;font-size:17px;color:var(--muted);margin:22px 0 40px;line-height:1.75}.brand-logo-field{background:var(--surface);border:1px solid var(--line);padding:45px 20px;display:grid;place-items:center;min-height:220px}.brand-logo-field .logo{width:100%;max-width:720px}.brand-details{display:grid;gap:40px;margin:38px 0}.palette{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}.palette i{display:block;aspect-ratio:1;border:1px solid #0001;margin-bottom:12px}.palette strong,.palette span{display:block;font-size:10px;line-height:1.7}.palette strong{font-weight:500}.palette span{color:var(--muted);font-size:9px}.type-specimen h2{font-size:42px;margin-bottom:18px}.type-specimen>p:last-child{color:var(--muted);font-size:12px}.brand-actions{display:flex;flex-wrap:wrap;gap:20px;align-items:center;margin-bottom:24px}.brand-page>.fine{max-width:600px;font-size:11px}
/* Every layout starts at phone width and adds columns when there is room. */
@media(min-width:650px){.wrap{width:calc(100% - 64px)}.logo{width:208px}.section{padding-block:90px}.process-grid{grid-template-columns:repeat(3,1fr);gap:25px;margin-top:45px}.process-item h3{font-size:25px}.process-item p{font-size:14px}.principles span{font-size:10px}.sample-feature{grid-template-columns:1fr 1fr;gap:40px;padding-block:58px}.sample-preview h3{font-size:31px}.sample-heading h2{font-size:43px}.about{grid-template-columns:.7fr 1.3fr;align-items:center;gap:65px}.about-mark{display:block;font-size:185px}.about-mark>span{display:block;margin-top:35px;margin-left:10px}.about h2{font-size:44px}.faq{max-width:850px}.faq summary{font-size:17px}.contact-section{padding:64px 35px}.contact-section h2{font-size:56px}.site-footer{flex-wrap:nowrap;padding-block:44px}.article-art{max-width:500px;width:100%;min-height:470px;margin:auto;padding:35px 30px}.article-paper{padding:28px 32px}.article-paper h2{font-size:41px}.article-paper>p{font-size:12px}.paper-top{font-size:8px}.paper-question{font-size:12px}.paper-kicker{font-size:11px}.paper-bottom{font-size:8px}.street-art{max-width:500px;width:100%;margin:auto;min-height:540px;padding-top:90px}.street-caption{font-size:8px}.storefront{max-width:310px;margin-top:30px}.store-sign{font-size:56px}.street-note{right:27px;bottom:33px}.signal-art{max-width:510px;width:100%;margin:auto}.signal-question p{font-size:40px}.signal-answer{margin-left:60px;padding:24px}.signal-answer h2{font-size:29px}.desk-art{padding:40px 60px}.desk-paper{padding:34px 45px}.desk-paper p{font-size:26px}.desk-pencil{right:45px;top:88px;height:215px}.proof-mark{right:40px;bottom:25px}.proposal-cover{max-width:460px;width:100%}.proposal-facts{padding-block:28px}.proposal-facts>div{padding-left:28px}.proposal-facts strong{font-size:51px}.proposal-facts span{font-size:12px}.proposal-section h2{font-size:49px}.proposal-section{padding-block:65px}.proposal-content{max-width:760px;margin:auto}.proposal-index{justify-content:center}.topic-row{grid-template-columns:30px 1fr 25px}.sample-article summary,.article-body{padding-inline:30px}.month-list>article{grid-template-columns:100px 1fr;gap:24px}.month-number{padding-top:6px}.investment{padding:42px;margin-top:60px}.price strong{font-size:64px}.investment-action .button{width:auto;font-size:13px}.investment h2{font-size:54px}.theme-mainstreet .proposal-section h2{font-size:44px}.theme-signal .proposal-section h2{font-size:44px}.theme-desk .proposal-section h2{font-size:55px}.brand-page{padding-block:70px}.brand-logo-field{padding:60px;min-height:310px}.brand-details{grid-template-columns:1.2fr 1fr;gap:80px;margin:50px 0}.palette i{max-height:130px}.palette strong{font-size:12px}.palette span{font-size:11px}.brand-page h1{font-size:84px}.brand-description{font-size:18px}}
@media(min-width:900px){.site-header{min-height:98px}.menu-toggle{display:none}.site-header nav{position:static;display:flex;flex-direction:row;align-items:center;gap:26px;padding:0;border:0;box-shadow:none;background:transparent}.site-header nav>a{font-size:11px}.site-header nav .button{margin-left:4px}.home-hero{grid-template-columns:1.06fr 1fr;align-items:center;gap:55px;padding-top:66px;padding-bottom:78px}.home-hero h1{font-size:76px}.hero-actions{gap:20px}.hero-actions .button{font-size:12px;padding-inline:18px}.hero-actions .text-link{font-size:12px}.article-art{min-height:477px;padding:32px 26px}.article-paper{padding:28px 25px}.margin-note{right:-10px}.section-intro h2{font-size:51px}.process-grid{gap:46px}.process-item h3{font-size:29px}.process-item p{font-size:15px}.sample-feature{grid-template-columns:.95fr 1.05fr;gap:80px;padding-block:70px}.sample-heading h2{font-size:52px}.sample-preview{padding:34px;min-height:350px}.sample-preview h3{font-size:39px}.sample-tags{font-size:10px}.sample-bottom{font-size:8px}.about{grid-template-columns:.65fr 1.35fr;gap:110px}.about h2{font-size:52px}.about-mark{margin-left:60px}.faq{padding-bottom:60px}.contact-section h2{font-size:65px}.theme-mainstreet .home-hero{grid-template-columns:1fr .95fr;gap:70px;padding-top:40px;padding-bottom:75px}.theme-mainstreet .home-hero h1{font-size:74px}.local-strip{font-size:9px;width:calc(100% - 64px);margin-top:22px}.theme-mainstreet .section-intro h2{font-size:47px}.theme-mainstreet .process-item h3{font-size:25px}.street-art{min-height:555px}.storefront{max-width:300px}.street-sun{font-size:117px;right:14px;top:12px}.street-note{right:18px;bottom:33px}.theme-signal .home-hero{grid-template-columns:1.35fr 1fr;gap:46px;padding-block:75px}.theme-signal .home-hero h1{font-size:58px;line-height:1.08}.theme-signal .home-hero .lede{font-size:17px;max-width:410px}.theme-signal .hero-actions{gap:13px}.theme-signal .hero-actions .text-link{font-size:11px}.signal-art{min-height:485px;padding:27px}.signal-question p{font-size:34px}.signal-answer{margin-left:30px;padding:22px}.signal-answer h2{font-size:27px}.signal-top{font-size:7px}.theme-signal .process-item h3{font-size:24px}.theme-signal .sample-preview h3{font-size:35px}.theme-signal .about-mark{margin-left:30px;font-size:240px}.theme-desk .home-hero{display:block;padding-top:68px;padding-bottom:64px}.theme-desk .home-hero h1{font-size:84px}.theme-desk .home-hero .lede{font-size:17px}.theme-desk .home-hero .eyebrow{font-size:9px}.theme-desk .desk-art{margin-top:54px;max-width:750px;padding:38px 70px}.theme-desk .desk-paper{padding:32px 38px}.theme-desk .desk-paper p{font-size:25px}.theme-desk .desk-paper .signed{font-size:37px}.theme-desk .desk-pencil{right:52px;top:75px}.theme-desk .note-label{font-size:8px}.theme-desk .about h2{font-size:57px}.theme-desk .contact-section h2{font-size:70px}.proposal-hero{grid-template-columns:1.4fr .8fr;gap:65px;align-items:center;padding-top:66px;padding-bottom:60px}.proposal-hero h1{font-size:69px}.proposal-cover{padding:30px;max-width:100%;min-height:392px}.proposal-cover .eyebrow{font-size:7px}.proposal-cover h2{font-size:30px}.cover-initial{font-size:100px}.proposal-facts>div{flex-direction:row;align-items:center;gap:20px}.proposal-facts strong{font-size:52px}.proposal-facts span{max-width:140px;font-size:12px}.proposal-layout{display:grid;grid-template-columns:195px 1fr;gap:85px;padding-top:65px;align-items:start}.proposal-index{display:block;border:0;padding:7px 0 0;position:sticky;top:30px;overflow:visible}.proposal-index .eyebrow{display:block;font-size:8px;margin-bottom:22px}.proposal-index>a{font-size:11px;margin-bottom:4px;color:var(--muted)}.proposal-index .index-signature{display:block;font:italic 42px 'Newsreader',serif;color:var(--accent);margin-top:40px}.proposal-section:first-child{padding-top:0}.proposal-content{margin:0;max-width:none}.proposal-section h2{font-size:53px}.letter{font-size:23px;line-height:1.7}.sample-article h3{font-size:35px}.investment{padding:46px}.investment h2{font-size:58px}.theme-mainstreet .proposal-hero h1{font-size:61px}.theme-mainstreet .proposal-cover{border-radius:140px 140px 8px 8px;padding-top:48px}.theme-mainstreet .proposal-section h2{font-size:46px}.theme-mainstreet .sample-article h3{font-size:31px}.theme-mainstreet .proposal-facts strong{font-size:50px}.theme-signal .proposal-hero h1{font-size:64px}.theme-signal .proposal-section h2{font-size:49px}.theme-signal .sample-article h3{font-size:30px}.theme-signal .proposal-facts strong{font-size:50px}.theme-signal .topic-row h3{font-size:22px}.theme-desk .proposal-hero h1{font-size:73px}.theme-desk .proposal-section h2{font-size:60px}.theme-desk .letter{font-size:26px}.theme-desk .sample-article h3{font-size:39px}.brand-page h1{font-size:100px}.brand-logo-field{min-height:380px}.type-specimen h2{font-size:55px}}
@media(min-width:1150px){.home-hero{gap:88px;padding-top:82px;padding-bottom:90px}.home-hero h1{font-size:88px}.lede{font-size:18px}.article-art{min-height:510px;padding:35px 34px}.article-paper{padding:32px}.article-paper h2{font-size:43px}.hero-actions .button{font-size:13px;padding:16px 23px}.hero-actions .text-link{font-size:13px}.site-header nav{gap:32px}.site-header nav>a{font-size:12px}.theme-mainstreet .home-hero h1{font-size:82px}.theme-mainstreet .home-hero{gap:105px}.street-art{min-height:590px;padding-top:105px}.street-note{right:31px;bottom:37px;font-size:21px}.storefront{max-width:330px}.store-sign{font-size:62px}.store-windows>div{height:116px}.theme-signal .home-hero h1{font-size:70px}.theme-signal .home-hero{grid-template-columns:1.3fr 1fr;gap:70px}.signal-art{min-height:510px;padding:32px}.signal-question p{font-size:42px}.signal-answer{margin-left:48px;padding:24px}.signal-answer h2{font-size:29px}.signal-top{font-size:8px}.theme-desk .home-hero h1{font-size:93px}.theme-desk .home-hero .lede{max-width:490px}.proposal-hero h1{font-size:79px}.proposal-hero{gap:95px}.proposal-cover{padding:36px;min-height:423px}.proposal-cover h2{font-size:35px}.proposal-cover .eyebrow{font-size:8px}.theme-mainstreet .proposal-hero h1{font-size:69px}.theme-signal .proposal-hero h1{font-size:73px}.theme-desk .proposal-hero h1{font-size:83px}.proposal-layout{grid-template-columns:220px 1fr;gap:120px}.theme-desk .cover-initial{font-size:117px}}
/* Optional dark palette; review defaults to each concept's intended light palette. */
html[data-theme=dark] body{--paper:#222622;--surface:#2c302b;--ink:#eeeae1;--muted:#c0c2b9;--line:#464b43;--soft:#353e3a;--accent:#86b9ef}html[data-theme=dark] .theme-mainstreet{--paper:#30251e;--surface:#3a2d24;--ink:#f8ecd5;--muted:#d5c4ac;--line:#5f4d3e;--soft:#374745;--accent:#efad8c}html[data-theme=dark] .theme-signal{--paper:#172028;--surface:#202c35;--ink:#e8eff2;--muted:#bec8ce;--line:#42505a;--soft:#233d75;--accent:#94b0ff}html[data-theme=dark] .theme-desk{--paper:#292226;--surface:#352c31;--ink:#eee3d3;--muted:#c9b6ac;--line:#514249;--soft:#49383d;--accent:#e3a5b3}html[data-theme=dark] .button{color:#152128}html[data-theme=dark] .logo{background:#faf9f6;padding:4px;border-radius:2px}html[data-theme=dark] .investment,html[data-theme=dark] .contact-section{background:#243449;color:#f1f2ec}
@media(prefers-color-scheme:dark){html:not([data-theme=light]) body{--paper:#222622;--surface:#2c302b;--ink:#eeeae1;--muted:#c0c2b9;--line:#464b43;--soft:#353e3a;--accent:#a9bfd4}html:not([data-theme=light]) .logo{background:#faf9f6;padding:4px}html:not([data-theme=light]) .button{color:#152128}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}

/* The proposal's evidence stays visible and readable in every visual direction. */
.page-prospect .proposal-facts{display:grid;grid-template-columns:1fr;gap:14px;border:0;padding:0;margin-top:0;margin-bottom:14px}
.page-prospect .proposal-facts .summary-card{display:block;min-width:0;border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:var(--surface)}
.page-prospect .proposal-facts .summary-card:first-child{border:1px solid var(--line);padding:24px}
.page-prospect .proposal-facts strong{font-family:'DM Sans',sans-serif;font-size:40px;font-weight:600;line-height:1.08;letter-spacing:-.045em;color:var(--ink);display:block;margin-bottom:12px}
.page-prospect .proposal-facts p{font-size:16px;line-height:1.55;color:var(--muted);margin:0;max-width:310px}
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.page-prospect.theme-mainstreet .proposal-content{--chart-today:#80786e;--chart-high:#e8bca5;--chart-grid:#e6dcc9}
.page-prospect.theme-signal .proposal-content{--chart-today:#737e84;--chart-high:#b8c6f7;--chart-grid:#e0e5eb}
.page-prospect.theme-desk .proposal-content{--chart-today:#837974;--chart-high:#d9b6be;--chart-grid:#e5dace}
.evidence-chart{margin:30px 0 0;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:24px 18px;overflow:visible}
.evidence-chart figcaption .eyebrow{font-size:10px;letter-spacing:.1em;margin-bottom:14px;color:var(--accent)}
.page-prospect .evidence-chart figcaption h3{font-family:var(--display);font-size:31px;font-weight:400;line-height:1.12;letter-spacing:-.025em;margin-bottom:18px}
.theme-mainstreet .evidence-chart figcaption h3,.theme-signal .evidence-chart figcaption h3{font-size:27px;font-weight:500}
.evidence-chart figcaption>p{font-size:15px;line-height:1.65;color:var(--muted);margin-bottom:22px;max-width:600px}
.chart-legend{display:flex;flex-wrap:wrap;gap:12px 24px;font:13px/1.6 'DM Sans',sans-serif;margin:24px 0;color:var(--ink)}
.chart-legend>span{display:inline-flex;align-items:center;gap:9px}
.chart-legend i{display:block;flex:none}.legend-dot{width:12px;height:12px;border-radius:50%;background:var(--chart-today)}
.legend-range,.legend-optimistic{height:12px;width:25px;border-radius:3px;background:var(--accent)}.legend-optimistic{background:var(--chart-high)}
.ranking-axis-row{display:grid;padding-top:8px;padding-bottom:14px;border-bottom:1px solid var(--line)}
.ranking-label-heading{display:none}.ranking-axis{display:grid;grid-template-columns:40% 20% 26% 14%;align-items:start;min-height:44px}
.ranking-axis>span{font-size:11px;line-height:1.3;font-weight:500;border-left:1px solid var(--line);padding-left:6px;color:var(--ink)}
.ranking-axis>span:first-child{border-left:0;padding-left:0}.ranking-axis small{display:block;font-size:10px;font-weight:400;color:var(--muted);margin-top:5px}
.ranking-row{display:grid;gap:3px;padding:22px 0;border-bottom:1px solid var(--line)}
.ranking-label h4{font:500 16px/1.45 'DM Sans',sans-serif;letter-spacing:0;margin:0 0 9px;text-wrap:pretty}
.ranking-label p{font:12px/1.65 'DM Sans',sans-serif;margin:0;color:var(--muted)}
.ranking-label p>span,.ranking-label strong{display:block}.ranking-label strong{font-weight:600;color:var(--accent)}
.goal-keyword{display:inline-block;font:600 9px/1.3 'DM Sans',sans-serif;letter-spacing:.08em;background:#fff0b7;color:#69501d;padding:5px 7px;margin-bottom:10px}
.ranking-track{position:relative;height:56px;background:linear-gradient(to right,transparent calc(40% - .5px),var(--chart-grid) calc(40% - .5px),var(--chart-grid) calc(40% + .5px),transparent calc(40% + .5px),transparent calc(60% - .5px),var(--chart-grid) calc(60% - .5px),var(--chart-grid) calc(60% + .5px),transparent calc(60% + .5px),transparent calc(86% - .5px),var(--chart-grid) calc(86% - .5px),var(--chart-grid) calc(86% + .5px),transparent calc(86% + .5px))}
.ranking-track:before{content:'';position:absolute;top:27px;left:0;right:0;border-top:1px solid var(--line)}
.ranking-connector{position:absolute;top:27px;height:1px;border-top:1px dashed var(--chart-today)}
.ranking-range{position:absolute;top:19px;height:17px;background:var(--accent);border-radius:4px;min-width:8px;z-index:1}
.ranking-range:before{content:'';position:absolute;left:-4px;top:4px;width:9px;height:9px;background:var(--accent);transform:rotate(45deg)}
.ranking-now{position:absolute;top:20px;left:95%;width:15px;height:15px;transform:translateX(-50%);border-radius:50%;background:var(--chart-today);box-shadow:0 0 0 3px var(--surface);z-index:2}
.ranking-range:focus-visible,.ranking-now:focus-visible,.traffic-column:focus-visible{outline:3px solid var(--ink);outline-offset:5px}
.chart-footnote{margin:22px 0 0;font-size:12px;line-height:1.7;color:var(--muted);max-width:760px}
.traffic-unit{font-size:10px;font-weight:500;letter-spacing:.09em;color:var(--muted);margin-top:30px}
.traffic-plot{position:relative;height:230px;margin:45px 0 62px}
.traffic-y-axis{position:absolute;top:-9px;bottom:-9px;left:0;width:27px;display:flex;flex-direction:column;justify-content:space-between;align-items:end;font-size:11px;line-height:18px;color:var(--muted)}
.traffic-grid-lines{position:absolute;inset:0 0 0 39px}.traffic-grid-lines i{position:absolute;left:0;right:0;border-top:1px solid var(--chart-grid)}
.traffic-columns{position:absolute;inset:0 2px 0 43px;display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.traffic-column{position:relative;min-width:0}.traffic-value{position:absolute;bottom:calc(var(--high) + 12px);left:-12px;right:-12px;text-align:center;white-space:nowrap;font-size:13px;font-weight:600;color:var(--ink);letter-spacing:-.025em}
.traffic-bars{position:absolute;inset:0;width:70%;max-width:65px;margin-inline:auto}.traffic-high,.traffic-low{position:absolute;left:0;right:0;bottom:0;border-radius:4px 4px 0 0}.traffic-high{height:var(--high);background:var(--chart-high)}.traffic-low{height:var(--low);background:var(--accent)}.traffic-zero{position:absolute;bottom:0;left:20%;right:20%;height:3px;background:var(--chart-today);border-radius:2px}
.traffic-period{position:absolute;top:calc(100% + 16px);left:-10px;right:-10px;text-align:center;font-size:12px;line-height:1.5;color:var(--ink)}
.keyword-breakdown{margin:38px 0 0}.keyword-breakdown>h3{font-size:31px!important;line-height:1.12!important;margin-bottom:15px}.keyword-breakdown>p{font-size:15px;line-height:1.65;color:var(--muted);margin-bottom:20px}
.keyword-table-scroll{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);background:var(--surface)}
.keyword-table{border-collapse:collapse;min-width:920px;width:100%;font-size:13px;line-height:1.5}
.keyword-table th,.keyword-table td{padding:17px 13px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
.keyword-table thead th{font-size:11px;line-height:1.5;font-weight:600;color:var(--muted);background:var(--paper)}
.keyword-table tbody th{font-size:14px;font-weight:500;width:27%;min-width:230px}
.keyword-table td:not(:first-child){font-variant-numeric:tabular-nums}.keyword-table td>strong{color:var(--accent);font-weight:600}
.keyword-table tfoot th,.keyword-table tfoot td{border-bottom:0;background:var(--soft);font-size:13px;font-weight:600}
.authority-chart{margin-top:36px}.authority-bars{display:grid;gap:24px;margin-top:30px}.authority-row{display:grid;grid-template-columns:1fr 75px;gap:10px 12px;align-items:center}
.authority-row>span{grid-column:1/-1;font-size:14px;font-weight:500}.authority-track{height:17px;background:var(--paper);box-shadow:inset 0 0 0 1px var(--line);border-radius:3px;overflow:hidden}.authority-track>span{height:100%;display:block;min-width:4px;border-radius:3px}.your-authority{background:var(--accent)}.other-authority{background:var(--chart-today)}.authority-row>strong{font-size:16px;white-space:nowrap;font-weight:500;text-align:right}.authority-row small{font-size:12px;font-weight:400;color:var(--muted)}
.cluster-chart{margin:35px 0 38px}.cluster-chart figcaption>h3{font-size:29px!important;line-height:1.15!important;margin-bottom:17px}.cluster-chart figcaption>p:not(.eyebrow){font-size:15px;line-height:1.7;color:var(--muted)}
.cluster-hub{max-width:610px;margin:30px auto 0;padding:25px;background:var(--accent);color:white;border-radius:var(--radius);text-align:center}
.cluster-hub>span{font-size:9px;letter-spacing:.1em;display:block;margin-bottom:13px}.cluster-hub>strong{display:block;font:400 28px/1.16 var(--display);letter-spacing:-.02em}.theme-mainstreet .cluster-hub>strong,.theme-signal .cluster-hub>strong{font-size:23px;font-weight:500}
.cluster-connector{height:26px;width:1px;margin:auto;background:var(--accent)}
.cluster-spokes{display:grid;grid-template-columns:1fr;gap:12px;border-top:1px solid var(--accent);padding-top:24px}
.cluster-spokes>div{position:relative;border:1px solid var(--line);border-radius:var(--radius);padding:17px;background:var(--surface)}
.cluster-spokes>div>span{display:flex;justify-content:space-between;align-items:center;font-size:10px;letter-spacing:.08em;color:var(--accent);margin-bottom:9px}
.cluster-spokes i{font-size:15px;font-style:normal}.cluster-spokes p{font-size:15px;line-height:1.55;margin:0}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(min-width:650px){.page-prospect .proposal-facts{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.page-prospect .proposal-facts .summary-card,.page-prospect .proposal-facts .summary-card:first-child{padding:25px 22px}.page-prospect .proposal-facts strong{font-size:35px}.page-prospect .proposal-facts p{font-size:16px}.evidence-chart{padding:30px 28px}.traffic-plot{height:265px}.traffic-columns{gap:30px}.traffic-value{font-size:16px}.traffic-period{font-size:14px}.traffic-y-axis{font-size:12px}.cluster-spokes{grid-template-columns:repeat(2,minmax(0,1fr))}.authority-row{grid-template-columns:220px 1fr 83px;gap:18px}.authority-row>span{grid-column:auto}.ranking-axis>span{font-size:12px}.ranking-axis small{font-size:11px}}
@media(min-width:900px){.page-prospect .proposal-layout{grid-template-columns:145px minmax(0,1fr);gap:45px}.page-prospect .proposal-facts strong{font-size:43px}.page-prospect .proposal-facts p{font-size:16px}.page-prospect .proposal-facts .summary-card,.page-prospect .proposal-facts .summary-card:first-child{padding:27px}.page-prospect .proposal-index>a{font-size:12px}.ranking-axis-row,.ranking-row{grid-template-columns:minmax(0,43%) minmax(0,57%);gap:0;align-items:center}.ranking-label-heading{display:block;font-size:9px;letter-spacing:.08em;color:var(--muted);padding-right:22px}.ranking-label{padding-right:24px}.ranking-label h4{font-size:15px}.ranking-label p{font-size:12px}.ranking-row{padding-block:23px}.ranking-axis-row{padding-top:10px}.ranking-axis>span{font-size:11px}.ranking-axis small{font-size:10px}.evidence-chart{padding:32px 26px}.page-prospect .evidence-chart figcaption h3{font-size:35px}.theme-mainstreet .evidence-chart figcaption h3,.theme-signal .evidence-chart figcaption h3{font-size:29px}.page-prospect .proposal-section>p:not(.eyebrow){font-size:17px}.cluster-spokes{grid-template-columns:repeat(3,minmax(0,1fr))}.cluster-spokes p{font-size:14px}}
@media(min-width:1150px){.page-prospect .proposal-layout{grid-template-columns:170px minmax(0,1fr);gap:60px}.page-prospect .proposal-facts .summary-card,.page-prospect .proposal-facts .summary-card:first-child{padding:30px}.page-prospect .proposal-facts strong{font-size:46px}.page-prospect .proposal-facts p{font-size:17px;line-height:1.55}.evidence-chart{padding:35px 30px}.ranking-label h4{font-size:16px}.ranking-label p{font-size:13px}.ranking-axis>span{font-size:12px}.ranking-axis small{font-size:11px}.page-prospect .evidence-chart figcaption h3{font-size:38px}.theme-mainstreet .evidence-chart figcaption h3,.theme-signal .evidence-chart figcaption h3{font-size:32px}.evidence-chart figcaption>p{font-size:16px}.chart-legend{font-size:14px}.page-prospect .proposal-index>a{font-size:13px}.authority-row{grid-template-columns:235px 1fr 90px}.cluster-spokes p{font-size:15px}}

/* The hero gives its space to a real search opportunity. */
.page-prospect .keyword-cover{padding:30px;min-height:0;text-align:left}
.keyword-cover .eyebrow{font-size:10px!important;line-height:1.5;letter-spacing:.1em;margin-bottom:24px}
.page-prospect .goal-card-query{font:400 28px/1.22 var(--display);letter-spacing:-.025em;margin:0 0 27px}
.goal-card-searches{display:flex;align-items:center;gap:17px;padding:24px 0;border-top:1px solid currentColor;border-bottom:1px solid currentColor}
.goal-card-searches>strong{font:500 47px/1 'DM Sans',sans-serif;letter-spacing:-.055em}
.goal-card-searches>span{font:14px/1.5 'DM Sans',sans-serif;max-width:120px}
.goal-card-projection{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:23px}
.goal-card-projection>div{display:flex;flex-direction:column;gap:7px}
.goal-card-projection span{font-size:12px;line-height:1.4}
.goal-card-projection strong{font:500 17px/1.4 'DM Sans',sans-serif}
.page-prospect .goal-card-note{font-size:12px;line-height:1.6;color:inherit;opacity:.85;margin:25px 0 0}
.page-prospect.theme-mainstreet .keyword-cover{border-radius:4px 4px 48px 4px;padding:30px;background:var(--accent);color:#fff6df}
.page-prospect.theme-mainstreet .goal-card-query{font-size:25px;font-weight:500}
.page-prospect.theme-signal .goal-card-query{font-size:25px;font-weight:500;letter-spacing:-.035em}
.page-prospect.theme-signal .goal-card-searches>strong{color:#ddf176}
.page-prospect.theme-desk .goal-card-query{font-size:32px}
@media(min-width:1150px){.page-prospect .keyword-cover,.page-prospect.theme-mainstreet .keyword-cover{padding:34px}.page-prospect .goal-card-query{font-size:30px}.page-prospect.theme-mainstreet .goal-card-query,.page-prospect.theme-signal .goal-card-query{font-size:27px}.goal-card-searches>strong{font-size:51px}}

/* Main Street and Clear Signal are the two directions carried forward. */
.theme-mainstreet .site-header .logo,.theme-signal .site-header .logo{width:190px}
.theme-mainstreet .site-header nav>a,.theme-signal .site-header nav>a{font-size:13px}
.theme-mainstreet .hero-copy>.eyebrow,.theme-signal .hero-copy>.eyebrow{font-size:11px;line-height:1.6}
.theme-mainstreet .page-home .hero-copy{max-width:none}
.theme-mainstreet .home-hero .lede,.theme-signal .home-hero .lede{font-size:18px;line-height:1.75}
.theme-mainstreet .hero-actions .button,.theme-signal .hero-actions .button{font-size:14px;padding:17px 22px}
.theme-mainstreet .hero-actions .text-link,.theme-signal .hero-actions .text-link{font-size:13px}
.theme-mainstreet .street-caption{font-size:9px;font-weight:500;letter-spacing:.1em;max-width:210px;line-height:1.6;margin-inline:auto}
.theme-mainstreet .street-art{border-radius:130px 130px 7px 7px}
.theme-mainstreet .storefront{box-shadow:10px 12px 0 #a63f2519}
.theme-mainstreet .street-note{font-size:21px;padding:20px 24px}
.theme-mainstreet .local-strip{font-size:9px}.theme-mainstreet .local-strip>span{font-size:20px}
.theme-mainstreet .sample-feature{border-top:2px solid var(--accent)}
.theme-mainstreet .sample-preview{box-shadow:9px 9px 0 #34251f0c;border:1px solid #34251f1a}
.theme-mainstreet .sample-preview h3{line-height:1.14}.theme-mainstreet .principles span{font-size:10px;line-height:1.65}
.theme-signal .signal-art{background:#204ddd;padding:28px}.theme-signal .signal-top{font-size:10px;line-height:1.55;letter-spacing:.055em;align-items:start;gap:15px}
.theme-signal .signal-top span{flex:none}.theme-signal .signal-question p{font-size:32px;line-height:1.12;max-width:none}
.theme-signal .signal-question small,.theme-signal .signal-answer small{font-size:9px;letter-spacing:.08em}
.theme-signal .signal-answer{box-shadow:-8px 8px 0 #1438ad;padding:23px;margin-left:24px;margin-right:0}
.theme-signal .signal-answer h2{font-size:28px;line-height:1.14}.theme-signal .signal-next{font-size:12px;line-height:1.5}
.theme-signal .signal-next .number{background:#ddf176;color:#132230;padding:6px;font-weight:500}
.theme-signal .signal-next>span:nth-child(2){flex:1}.theme-signal .principles span{font-size:10px;line-height:1.65}
.theme-signal .sample-feature{border-top:2px solid var(--accent)}
.theme-mainstreet .sample-meta,.theme-signal .sample-meta{font-size:10px}.theme-mainstreet .sample-tags,.theme-signal .sample-tags{font-size:12px;line-height:1.55}.theme-mainstreet .sample-bottom,.theme-signal .sample-bottom{font-size:9px;line-height:1.6}
.theme-mainstreet .contact-section .button,.theme-signal .contact-section .button{font-size:14px;min-height:54px}
@media(min-width:650px){.theme-mainstreet .site-header .logo,.theme-signal .site-header .logo{width:210px}}
@media(min-width:900px){.theme-mainstreet .home-hero,.theme-signal .home-hero{gap:55px}.theme-mainstreet .home-hero .lede{max-width:510px}.theme-mainstreet .home-hero h1{font-size:73px;line-height:1.07}.theme-mainstreet .street-art{min-height:590px}.theme-signal .home-hero{grid-template-columns:1.2fr 1fr}.theme-signal .home-hero h1{font-size:57px}.theme-signal .signal-art{padding:30px;min-height:530px}.theme-signal .signal-question p{font-size:35px}.theme-signal .signal-answer{margin-left:18px}.theme-signal .hero-actions{gap:20px}.theme-mainstreet .principles>.wrap,.theme-signal .principles>.wrap{padding-block:23px}}
@media(min-width:1150px){.theme-mainstreet .home-hero{gap:92px;padding-top:45px;padding-bottom:70px}.theme-mainstreet .home-hero h1{font-size:82px}.theme-mainstreet .street-art{min-height:610px}.theme-mainstreet .store-sign{font-size:64px}.theme-mainstreet .home-hero .lede{font-size:19px}.theme-mainstreet .street-caption{max-width:none;font-size:10px}.theme-mainstreet .street-note{font-size:23px;right:28px;bottom:37px}.theme-signal .home-hero{grid-template-columns:1.2fr 1fr;gap:75px;padding-top:66px;padding-bottom:70px}.theme-signal .home-hero h1{font-size:68px;line-height:1.06}.theme-signal .home-hero .lede{font-size:19px;max-width:470px}.theme-signal .signal-art{padding:33px;min-height:560px}.theme-signal .signal-question p{font-size:40px}.theme-signal .signal-answer{margin-left:28px;padding:26px}.theme-signal .signal-answer h2{font-size:30px}.theme-signal .signal-next{font-size:13px}}

/* Keep the keyboard skip link fully clipped until focused. */
.skip{top:12px;left:20px;width:1px;height:1px;padding:0;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.skip:focus{top:12px;width:auto;height:auto;padding:10px 20px;overflow:visible;clip-path:none}