THE BLOG
Getting found
on Google.
Plain-English answers for small business owners about search, blogging and being the business people find first.
Local SEO for Small Businesses: A Plain-English Guide
What local SEO actually is, how Google decides which nearby businesses to show and the steps a small business can take to show up more often.
Why Isn’t My Website Showing Up on Google?
The most common reasons a small business website doesn’t appear on Google, how to check in two minutes and what to fix first.
How Long Does SEO Take to Work, Realistically?
A realistic SEO timeline for a small business: what can change in weeks, what takes months and why newer websites usually wait longer.
Content Marketing for Small Businesses: Where to Start
What content marketing means for a small business without a marketing team, which kinds of content earn customers and how to keep it going.
Does Blogging Actually Help SEO?
How a business blog helps search rankings, when it doesn’t and what separates articles that bring in customers from articles nobody reads.
Is SEO Worth It for a Small Business?
When SEO pays off for a small business, when it doesn’t and the questions to answer before you spend money or time on it.
What Is a Pillar Page? The Hub-and-Spoke Model Explained
What a pillar page is, how the hub-and-spoke model organizes a blog and why connected articles generally outperform scattered ones.
What to Look for When You Hire a Blog Writer
How to hire a blog writer for a small business: what to ask, what samples should show, red flags to avoid and how the process should work.
How to Get Your Business Cited by ChatGPT and Google AI
How AI tools like ChatGPT and Google’s AI Overviews choose which websites to cite, and what a local business can do to be one of them.
How Long Should a Blog Post Be for SEO?
Google says it has no preferred word count. Here’s how to decide how long a small business blog post should be, and why length follows the question.
What Is Domain Authority, and Does It Matter?
What domain authority means, how SEO tools measure it, why Google doesn’t use it directly and what actually builds a website’s trust.
How Often Should a Small Business Blog?
How often a small business should publish blog posts, why consistency matters more than volume and how to pick a schedule you can keep.
YOU RUN THE BUSINESS. I’LL WRITE THE BLOG.
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